Embracing art in product design to standout in fintech
During Playbook’s stealth stage, we embarked on an ambitious project to create a unique brand for a fintech app designed specifically for Gen Z and Millennials.
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Overview
Under the vision of Creative Director Madeleine Voge, she developed a vibrant identity that not only resonated with our target audience but also laid the groundwork for future growth and fundraising.
Challenge
The fintech landscape is often perceived as dry and complex, which can alienate younger users. Our challenge was to craft a brand that was engaging and relatable, making financial management approachable for Gen Z and millennials. We needed to create a unique identity that would capture their attention and foster loyalty.
Solution
We seamlessly integrated the brand throughout the app, developing a comprehensive design system and content guidebook that served as a collaborative framework for artists, managers, and developers. By embracing art, this approach not only enhanced the user experience but also played a crucial role in brand recognition, financial literacy, and successful fundraising – helping us secure $7M in Series A funding.
If you’d like to learn more about our strategies on this project, feel free to reach out – I’d love to show you more of the process!