Defining the financial relationship for couples
From long-term relationships to long-distance; planning to start a family to sending kids off to college, Playbook helps couples lay the financial ground work for planning for the future.
From long-term relationships to long-distance; planning to start a family to sending kids off to college, Playbook helps couples lay the financial ground work for planning for the future.
Overview
Originally, Playbook served single customers, making it challenging to cater to married individuals, who represented half of our potential market. As Playbook's customer base grew, we faced significant challenges with couples during sign-up up in which 45% of folks who indicated they were married had a higher churn rate. Existing fintech products for couples focus mainly on budgeting rather than tax optimization and retirement planning.
Challenge
With Phil Wettersten (Product Success Manager), we had substantial quantitative data to better understand what our customer goals are and how our product can help fulfill these goals. With the team, we developed an opinionated product strategy to solve this problem space at scale for the long term, and negotiate for MVP requirements and tradeoffs for launch.
Outcome
From our initial MVP launch, we improved customer retention by ~20% during sign-up, provided better tax strategies and retirement planning experience, and had impressive early feature adoption for non-married Playbook members!
If you’d like to learn more about our strategies on this project, feel free to reach out – I’d love to show you more of the process!
Overview
Originally, Playbook served single customers, making it challenging to cater to married individuals, who represented half of our potential market. As Playbook's customer base grew, we faced significant challenges with couples during sign-up up in which 45% of folks who indicated they were married had a higher churn rate. Existing fintech products for couples focus mainly on budgeting rather than tax optimization and retirement planning.
Challenge
With Phil Wettersten (Product Success Manager), we had substantial quantitative data to better understand what our customer goals are and how our product can help fulfill these goals. With the team, we developed an opinionated product strategy to solve this problem space at scale for the long term, and negotiate for MVP requirements and tradeoffs for launch.
Outcome
From our initial MVP launch, we improved customer retention by ~20% during sign-up, provided better tax strategies and retirement planning experience, and had impressive early feature adoption for non-married Playbook members!
If you’d like to learn more about our strategies on this project, feel free to reach out – I’d love to show you more of the process!
Overview
Originally, Playbook served single customers, making it challenging to cater to married individuals, who represented half of our potential market. As Playbook's customer base grew, we faced significant challenges with couples during sign-up up in which 45% of folks who indicated they were married had a higher churn rate. Existing fintech products for couples focus mainly on budgeting rather than tax optimization and retirement planning.
Challenge
With Phil Wettersten (Product Success Manager), we had substantial quantitative data to better understand what our customer goals are and how our product can help fulfill these goals. With the team, we developed an opinionated product strategy to solve this problem space at scale for the long term, and negotiate for MVP requirements and tradeoffs for launch.
Outcome
From our initial MVP launch, we improved customer retention by ~20% during sign-up, provided better tax strategies and retirement planning experience, and had impressive early feature adoption for non-married Playbook members!
If you’d like to learn more about our strategies on this project, feel free to reach out – I’d love to show you more of the process!