Defining the financial relationship for couples
DESIGN FOR WEB & MOBILE



THE TEAM
As Playbook's customer base grew, we faced significant challenges with couples during sign-up in which 45% of folks who indicated they were married had a higher churn rate. Our experience prevented couples from financial collaboration, get accurate tax advantages, and left them unsure about their savings for the future. It was one of our top complaints for months. We committed to improving our couple experience in Playbook to make household planning seamless from the very beginning.
As Playbook's customer base grew, we faced significant challenges with couples during sign-up in which 45% of folks who indicated they were married had a higher churn rate. Our experience prevented couples from financial collaboration, get accurate tax advantages, and left them unsure about their savings for the future. It was one of our top complaints for months. We committed to improving our couple experience in Playbook to make household planning seamless from the very beginning.
THE TEAM
Solo designer, with guidance from Product Manager. Product Ops, Customer Success Manager, and 6+ engineers.
MY ROLE
Responsible for in-depth research, and end-to-end design of the couple experience across Playbook.
TIMELINE
Feb 2021 - Oct 2024
Jan 2024 - May 2024
💌 Get in touch for more details
💌 Get in touch for more details
DESIGN FOR WEB & MOBILE
Defining the financial relationship for couples


Made with ☕️ • Copyright © 2025 Amanda
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Made with ☕️ • Copyright © 2025 Amanda
Work
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Fun
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About
Made with ☕️ • Copyright © 2025 Amanda
Work
•
Fun
•
About
Made with ☕️ • Copyright © 2025 Amanda
Work
•
Fun
•
About